Branding

Outrigger firmly believes that hospitality management should be rooted in the indigenous cultures and customs of the locations where its properties reside.  One of the first to incorporate cultural tourism principles in its operations, Outrigger collaborates with local communities to celebrate the unique attributes of a destination and provides guests with opportunities to interact and enjoy authentic encounters.  Outrigger has fully embraced the emerging trend to provide travelers with vacation experiences that are culturally enriching.

In addition to operating its own branded hotels and resorts, Outrigger Enterprises Group provides management services under other leading hospitality brands.  Outrigger has recommended managing certain properties under brands other than its own Outrigger or OHANA, to maximize market opportunity.  Through this approach, it has forged strategic partnerships with globally-recognized hotel companies, with impressive results.

Whether managing its own portfolio of proprietary brands or working in partnership with other hospitality companies, Outrigger's marketing objectives are focused on profitability for stakeholders and satisfaction for guests.